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‘folklore’ Is The Fastest Album Of 2020 To Sell 1 Million Units

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‘folklore’ Is The Fastest Album Of 2020 To Sell 1 Million Units

Taylor Swift’s Folklore has been a sales juggernaut since it came out nearly three weeks ago, and it’s not finished breaking records yet. The singer’s latest album eclipsed 1 million album-equivalent units in the United States earlier this week, making it the fastest album of 2020 to hit the seven-figure mark. 

Folklore roared out of the gate at the end of July, scoring the biggest debut of 2020 by a huge margin with 846,000 units. The surprise album collected another 135,000 units in its second week, bringing its total to 981,000. By the end of its second tracking week (Thursday, Aug. 6), Folklore was only a stone’s throw from the one-million mark, and on Sunday, Aug. 9, Chart Data confirmed it had cleared the hurdle.

Swift’s eighth studio album has now ruled the Billboard 200 for two consecutive weeks, her best showing since Reputation ruled the roost for three straight weeks in 2017. Folklore’s stratospheric first-week haul was bolstered by 16 deluxe physical editions—eight CDs and eight vinyl—that were available on Swift’s website during the album’s first week of availability, as well as a variety of merchandise bundles.

Unlike Swift’s previous albums, Folklore did not benefit from wide retail availability in its first week. In lieu of in-store physical editions, the albumgranted Swift her biggest streaming week ever, generating 218,000 streaming-equivalent album units from 289.85 million first-week streams. Folklore CDs hit all retailers last Friday (Aug. 7) and should give it a hefty sales bump this week. The album is on track to top the Billboard 200 for a third consecutive week with another six-figure sum, according to HITS Daily Double. 

This staggered release strategy will help Swift maintain her stronghold on the albums chart after burning off some of her streaming momentum. Those streams helped launch three Folklore tracks into the Billboard Hot 100’s Top 10 during its first week: “Cardigan” (No. 1), “The 1” (No. 4) and “Exile” (No. 6). In doing so, Swift became the first artist to debut at No. 1 on the Billboard 200 and Billboard Hot 100 in the same week. 

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Taylor Talks About ‘betty’

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Taylor Talks About ‘betty’

Taylor Swift just released her new song, “betty,” to country radio. The tune, featured on her new folklore album, goes for adds on Monday, August 17th.

“So, the song ‘betty’ is about a 17-year-old named James learning to apologize, because James has lost the love of his life basically and doesn’t understand how to get it back. I think we all have these situations in our lives where we learn to really, really give a heartfelt apology for the first time. Everybody makes mistakes. Everybody really messes up sometimes, and this is a song that I wrote from the perspective of a 17-year-old boy. And I always loved that in music you can kind of slip into different identities and you can sing from other people’s perspectives. So, that’s what I did with this one. I named all the characters in this story after my friends’ kids, and I hope you like it.”

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‘cardigan’ CD giveaway!

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‘cardigan’ CD giveaway!

We are excited to announce that we’ll be ushering in the new era with a giveaway for our readers in Europe! We will be giving one lucky fan a limited edition cardigan single CD! It will include Taylor’s original voice memo and instrumentals for what would ultimately become “Cardigan.” To enter, reply with your favorite cardigan lyric and Twitter handle below! The winner will be decided on September 1st! Good luck to all and stay tuned for future giveaways!

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Taylor Debuts at No. 1 on Hot 100 With ‘Cardigan,’ Is 1st Artist to Open Atop Hot 100 & Billboard 200 in Same Week

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Taylor Debuts at No. 1 on Hot 100 With ‘Cardigan,’ Is 1st Artist to Open Atop Hot 100 & Billboard 200 in Same Week

Taylor is the first artist ever to hold the #1 position on the Hot 100 and Billboard 200 in the same week! cardigan had 34 million streams and 71,000 downloads in its first week, helping it claim the title of #1. You can read more about folklore’s achievements in the article below!

Taylor Swift’s “Cardigan” blasts in at No. 1 on the Billboard Hot 100 songs chart.

The song is from Swift’s new LP Folklore, which launches at No. 1 on the Billboard 200 albums chart, as Swift becomes the first artist ever to debut at No. 1 on both the Hot 100 and Billboard 200 in the same week.

Folklore was released July 24 on Republic Records, after being first teased by Swift only the day before.

“Cardigan” is joined by two other songs from the set that debut in the Hot 100’s top 10: “The 1,” at No. 4, and “Exile,” featuring Bon Iver, at No. 6.

Plus, Jawsh 685 and Jason Derulo’s “Savage Love (Laxed – Siren Beat)” enters the Hot 100’s top 10, rising 12-10.

Let’s run down the top 10 of the newest Hot 100, which blends all-genre U.S. streaming, radio airplay and sales data. All charts (dated Aug. 8) will update on Billboard.com tomorrow (Aug. 4).

“Cardigan,” the 1,106th No. 1 in the Hot 100’s 62-year history, enters with 34 million U.S. streams and 71,000 downloads sold in the week ending July 30, according to Nielsen Music/MRC Data. It concurrently debuts atop both the Streaming Songs and Digital Song Sales charts.

The song also drew 12.7 million in all-format radio airplay audience in the week ending Aug. 2.

Here are 13 (famously Swift’s favorite number) notable achievements surrounding the chart arrival of Folklore and its songs.

First artist ever to debut atop Hot 100 & Billboard 200 simultaneously: With “Cardigan” and Folklore, Swift is the first artist to debut at No. 1 on the Hot 100 and Billboard 200 in the same week. The Billboard 200 began on March 24, 1956, and the Hot 100 originated on Aug. 4, 1958.

41st song to debut at No. 1 on Hot 100: “Cardigan” is the 41st song to debut at No. 1 on the Hot 100. It’s Swift’s second, after “Shake It Off” on the chart dated Sept. 6, 2014.

Swift is the eighth artist with multiple No. 1 Hot 100 entrances, joining Ariana Grande (the leader with four), Justin Bieber, Mariah Carey, Drake (three each), Lady Gaga, Travis Scott and Britney Spears (two each).

Meanwhile, “Cardigan” is the sixth song to debut atop the Hot 100 in 2020, extending the record for the most in a single year. Four songs each started at No. 1 in both 2018 and 1995.

Swift’s sixth No. 1: Swift scores her sixth Hot 100 leader. Here’s a recap:

“We Are Never Ever Getting Back Together,” three weeks, beginning Sept. 1, 2012
“Shake It Off,” four weeks, beginning Sept. 6, 2014
“Blank Space,” seven weeks, beginning Nov. 29, 2014
“Bad Blood,” feat. Kendrick Lamar, one week, June 6, 2015
“Look What You Made Me Do,” three weeks, beginning Sept. 16, 2017
“Cardigan,” one week to-date, Aug. 8, 2020

Swift is the 26th artist in the Hot 100’s history with at least six No. 1s, and the ninth solo woman. The Beatles lead all acts with 20 No. 1s, followed by Carey with 19.

First woman to debut two songs in top five simultaneously: With “Cardigan” at No. 1 and “The 1” at No. 4, Swift is the first woman, and third act overall, to debut two songs in the Hot 100’s top five simultaneously.

Lil Wayne first earned the honor with “Mona Lisa,” featuring Kendrick Lamar (No. 2), and “Don’t Cry,” featuring XXXTentacion (No. 5), on Oct. 13, 2018. Just two weeks ago, on the July 25 chart, the late Juice WRLD entered at Nos. 2 and 5, respectively, with “Come & Go,” with Marshmello, and “Wishing Well.”

Swift is, thus, the first artist to debut two songs in the Hot 100’s top four spots simultaneously.

Three debuts in top 10: As “Cardigan,” “The 1” and “Exile” arrive at Nos. 1, 4 and 6, respectively, Swift debuts three songs in the Hot 100’s top 10 simultaneously for the first time. She’s the sixth artist to accomplish the feat, following Drake (July 14, 2018), Lil Wayne (Oct. 13, 2018) and Juice WRLD (July 25), who share the record with four debuts each in the top 10 simultaneously, and J. Cole (May 5, 2018) and Lil Uzi Vert (March 21, 2020), each with three.

Further, Swift is the first artist to debut three songs in the Hot 100’s top six spots in a single week.

Swift up to 28 career top 10s, tied for sixth-most: Swift swells her count of career Hot 100 top 10s from 25 to 28, tying Mariah Carey and Stevie Wonder for the sixth-best sum.

Here is a recap of the acts with the most Hot 100 top 10s, dating to the chart’s Aug. 4, 1958, inception (two years after Elvis Presley’s commercial breakthrough):

Most Hot 100 Top 10s
40, Drake
38, Madonna
34, The Beatles
31, Rihanna
30, Michael Jackson
28, Mariah Carey
28, Taylor Swift
28, Stevie Wonder
27, Elton John
27, Janet Jackson
25, Lil Wayne
25, Elvis Presley

18 career top 10 debuts: Swift extends her record among women for the most debuts in the Hot 100’s top 10, as her three new arrivals lift her total to 18. Among all acts, only Drake has more: 25.

16 songs from Folklore hit Hot 100: Swift sends the entirety of the standard edition of Folklore onto the Hot 100, as its 16 songs enter the chart, from “Cardigan” at No. 1 to album closer “Hoax” at No. 71.

Folklore is Swift’s second consecutive album whose standard version has fully infused the Hot 100: 18 songs from Lover, which soared in atop the Billboard 200 dated Sept. 7, 2019, charted on the Hot 100 the same week.

Swift passes Nicki Minaj for most Hot 100 entries among women: Swift surges from 97 career Hot 100 entries to 113, passing Nicki Minaj (110) for the most among women.

Swift also becomes the 10th act with at least 100 Hot 100 entries, as she ascends to the fourth-best total. Here’s an updated leaderboard:

Most Hot 100 Entries
224, Drake
207, Glee Cast
169, Lil Wayne
113, Taylor Swift
111, Future
110, Nicki Minaj
109, Elvis Presley
108, Kanye West
101, Chris Brown
100, Jay-Z

First solo woman at No. 1 since January: “Cardigan” is the first Hot 100 No. 1 billed solely to one woman since Carey’s “All I Want for Christmas Is You” logged three weeks on top from Dec. 21, 2019, through Jan. 4. Before that, Selena Gomez’s “Lose You to Love Me” led the Nov. 9 list.

‘Cardigan’ No. 1 in streams & sales: With 34 million U.S. streams and 71,000 sold in the week ending July 30, “Cardigan” starts as the most-streamed and top-selling song of the week. Swift scores her third Streaming Songs No. 1 and her record-extending 20th Digital Song Sales No. 1, furthering her lead on the latter list over runner-up Rihanna (14).

“Cardigan” was on sale in Swift’s webstore via multiple physical/digital combination offerings during the tracking week, ending July 30, including an alternate “Cabin in Candlelight” version released July 29. Consumers could purchase CD and vinyl singles, each with a digital download; the download would be sent to consumers upon purchase, with physical versions due to arrive at a later date.

Radio tries on ‘Cardigan’: “Cardigan” drew 12.7 million in radio airplay audience in its first full week, ending Aug. 2. It rises 26-17 on the Adult Pop Songs airplay chart and debuts at No. 19 on Adult Contemporary and No. 27 on Pop Songs.

Bon Iver’s first Hot 100 top 10: With “Exile” debuting at No. 6 on the Hot 100, Bon Iver earns its first top 10 on the chart. The act, fronted by Justin Vernon, previously charted two titles, both in 2010 as featured on songs on Kanye West’s album My Beautiful Dark Twisted Fantasy, led by the No. 18-peaking “Monster,” also featuring Jay-Z, Rick Ross and Minaj.

“Cardigan” dethrones DaBaby’s seven-week Hot 100 leader “Rockstar,” featuring Roddy Ricch. The track holds at No. 2 on the Radio Songs chart (67.9 million, up 10%) and dips to No. 3 on Streaming Songs, after nine weeks at No. 1 (32.9 million, down 9%), and 5-7 on Digital Song Sales (10,000, down 6%).

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Taylor Achieves Seventh Number 1 Album on Billboard 200 Chart

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Taylor Achieves Seventh Number 1 Album on Billboard 200 Chart

Taylor Swift’s Folklore flies in at No. 1 on the Billboard 200 albums chart, capturing the biggest week for any album since Swift’s last release, 2019’s Lover.

Folkore was released with little advance notice on July 24 and earns Swift her seventh No. 1 album.

Folklore starts with 846,000 equivalent album units earned in the U.S. in the week ending July 30, according to Nielsen Music/MRC Data. That marks the largest week registered for any album since Swift’s own Lover, which debuted at No. 1 on the Sept. 7, 2019-dated chart with 867,000 units.

Further, in the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album are: Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 8-dated chart (where Folklore bows at No. 1) will be posted in full on Billboard’s website on Aug. 4.

Folklore’s debut of 846,000 equivalent album units is led by 615,000 in album sales, 218,000 in SEA units (equating to 289.85 million on-demand streams of the tracks on the album), and 13,000 in TEA units.

Seventh No. 1 Album: Folklore marks Swift’s seventh No. 1 on the Billboard 200 albums chart, tying her with Janet Jackson for the third-most leaders among women in the history of the chart. Ahead of them on the leading ladies list are Barbra Streisand, with 11 No. 1s, and Madonna, with nine. Among all acts, The Beatles have the most No. 1 albums, with 19.

Before Folklore, Swift topped the chart with Lover (No. 1 for one week, Sept. 7, 2019-dated chart), Reputation (No. 1 for four weeks, 2017-18), 1989 (No. 1 for 11 weeks, 2014-15), Red (No. 1 for seven weeks, 2012-13), Speak Now (No. 1 for six weeks, 2010-11) and Fearless (No. 1 for 11 weeks, 2008-09).

Most No. 1 Debuts Among Women: All seven of Swift’s No. 1 albums have debuted at No. 1 — a record among female artists. Beyoncé, Lady Gaga, Madonna and Britney Spears are tied with the second-most debuts at No. 1 among women, with six each. (Beyoncé, Gaga and Spears each have a total of six No. 1 albums — and all of them also debuted at No. 1. Meanwhile, six of Madonna’s nine total No. 1s debuted atop the list.)

Among all acts, Jay-Z has the most debuts at No. 1, with 14. All 14 of his No. 1 albums have debuted at No. 1.

2020’s Biggest Week for an Album, and Biggest for Any Album Since Swift’s Last Release, Lover: Folklore’s start of 846,000 equivalent album units marks the largest week for 2020 for any album. It blows past the previous high, which was registered just last month by the opening stanza of Juice WRLD’s Legends Never Die (497,000 units in the tracking week ending July 16; as reflected on the chart dated July 25).

In addition, Folklore nabs the biggest week for any album since Swift’s last release, Lover, less than a year ago. It launched atop the list dated Sept. 7, 2019, with 867,000 units earned in the week ending Aug. 29, 2019.

Lover was released on Aug. 23, 2019. Unlike the surprise-released Folklore, Lover was preceded by months of traditional promotion, which began with the release of the set’s first single, “Me!,” featuring Brendon Urie, on April 26, 2019.

Also, while Lover was available widely to purchase at all retailers in its first week, including Target, which carried four deluxe CD editions of the set, Folklore had a limited availability at retail in its first week. Folklore was only sold via Swift’s official webstore or via digital retailers. Folklore will be released on CD widely to all retailers on Aug. 7.

Swift Has the Three Biggest Weeks for Any Album in the Last Four Years: In the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album were tallied by the debut weeks of Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).

The last time anyone not named Taylor Swift had a bigger week than Folklore was Drake, who saw his Views album launch with 1.04 million units at No. 1 on the May 21, 2016-dated chart.

Biggest Sales Week for an Album Since Lover: Folklore sold 615,000 copies in its first week, marking the largest sales frame for any album since Swift’s Lover sold 679,000 copies in its debut week (Sept. 7, 2019-dated chart).

As noted above, in Folklore’s first week of release, the album was only available to purchase through Swift’s website and digital retailers.

During the album’s first week, Swift’s webstore sold over a dozen physical/digital album bundles (with a CD, vinyl LP or cassette, plus the digital album). All of the physical/digital bundles delivered the digital version of the album upon purchase to the customer, while the physical version will ship to the customer later. Sales of such bundles — where two formats of the same album are bundled together — are counted as one sale, with the album configuration sold determined by the first version of the album that is fulfilled to the customer.

Swift’s store additionally sold an array of merchandise/digital album bundles.

‘Folklore’ Is Already 2020’s Top Selling Album: With 615,000 copies sold of Folklore in its first week, the album has already become 2020’s top selling album. It surpasses the previous top-seller, BTS’ Map of the Soul: 7, which has sold 574,000 since its release on Feb. 21.

First Act to Have Seven Different Albums Sell at Least 500,000 in a Single Week: As Folklore sold 615,000 copies in its first week, Swift becomes the first act to have seven different albums each sell at least 500,000 copies in a single week, since Nielsen Music/MRC Data began electronically tracking music sales in 1991. Swift previously achieved half-million sales frames with the debut weeks of her last six full-length studio albums: Lover (679,000, in 2019), Reputation (1.216 million, in 2017), 1989 (1.287 million, 2014), Red (1.208 million, 2012), Speak Now (1.047 million, 2010) and Fearless (592,000; 2008).

Swift was previously tied with Eminem, who has seen six of his albums each sell at least 500,000 copies in a week.

Largest Streaming Week of 2020 for an Album by a Woman: Folklore garnered 218,000 SEA units in its first week, which equals 289.85 million on-demand streams of its songs in its first week. That’s the biggest streaming week of 2020 for any album by a woman, and the biggest by a non-rap album this year. The only albums to generate bigger streaming frames in 2020 are two rap titles: Juice WRLD’s Legends Never Die, with 422.63 million in its opening week, and Lil Uzi Vert’s Eternal Atake, with 400.42 million and 348.72 million in its first and second weeks, respectively.

Folklore’s 289.85 million streams also mark the second-biggest streaming week ever for an album by a woman, behind only the debut frame of Ariana Grande’s Thank U, Next (307.07 million; chart dated Feb. 23, 2019).

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Celebrating 13 Years of Taylor Swift Web!

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Celebrating 13 Years of Taylor Swift Web!

From Tim McGraw to cardigan, we’ve been through it all and so have you! Today is a special day because we celebrate 13 years of bringing you Taylor news, photos and more! There are no words to describe how grateful and thankful we are for our visitor’s support throughout the years. To celebrate, we’re unveiling our new theme for folklore, to usher in the new era. We can’t wait to see what the next 13 years bring!

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