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Taylor Releases “evermore” Bonus Tracks

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Taylor Releases “evermore” Bonus Tracks

Rain or shine, pandemic or riot, you better believe Taylor Swift is gonna release her new songs. The pop star, who seemingly hasn’t taken a break all year, gave us two more tracks from her folklore companion album evermore Wednesday night with the release of the deluxe edition on streaming platforms. The expanded album was previously only available in physical formats, making it the first time songs “right where you left me” and “it’s time to go” are available online. On “right where you left me,” above an old Taylor-reminiscent guitar twang, Swift sings about a relationship that has her dwelling on the past. “Did you ever hear about the girl who got frozen? / Time went on for everybody else / She won’t know it / She’s still 23 inside her fantasy / How it was supposed to be,” she sings while we frantically Google who Taylor Swift was dating at 23.

Over on “it’s time to go,” her words will be familiar to women who’ve had to walk out of relationships to save themselves. A few lyrics are so specific, however, fans see it as an aching response to losing her music rights to her former longtime label head Scott Borchetta of Big Machine and music manager Scooter Braun, who bought and sold her catalogue for over $300 million. “Fifteen years, 15 million tears / Begging ’til my knees bled / I gave it my all, he gave me nothing at all / Then wondered why I left / Now he sits on his throne in his palace of bones / Praying to his greed / He’s got my past frozen behind glass / But I’ve got me,” she declares. Taylor Swift spent the second half of 2020 creating two albums and rerecording her first five. These men are lucky they may have gotten away with a line in a bonus track, not a whole concept album fantasizing about their mysterious disappearances. No body, no crime.

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Folklore is the Biggest Album of 2020

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Folklore is the Biggest Album of 2020

Taylor Swift’s surprise album takes Number One on the Year-End RS 200, as Lil Baby, Pop Smoke, The Weeknd and Juice WRLD finish in the top five.

We already declared Taylor Swift’s Folklore to be the Best Album of 2020. But until now, we had yet to hear from the numbers. Now, the numbers have spoken, the data has assembled into integers and decimal points, and the answer is in: Folklore is the biggest album of 2020, too.
Swift’s eighth studio album, which is one of two full-lengths she dropped in 2020, takes the Number One spot on Rolling Stone‘s Year-End Top 200 Albums Chart. In 2020, Folklore pulled in close to 2.3 million album-equivalent units.
Swift dropped Folklore in July by complete surprise — a rather un-Swift-ian thing to do — and subsequently broke a slew of RS Charts records — a very Swift-ian thing to do. Folklore saw the biggest sales week of 2020 — the biggest, in fact, since her 2019 LP Lover — and went on to break the RS 200 record for most consecutive weeks at Number One, with six straight weeks on top. Beyond its 1.1 billion on-demand audio streams, Folklore was the highest-selling album of the year, with over 1.2 million sales.

Overall, Swift has five albums on the year-end RS 200, with Lover coming in at Number 28 and Evermore at Number 63 despite being released in early December. 1989 and Reputation take Numbers 116 and 165, respectively. The only artist with more albums on the year-end chart is Drake, with six, led by Dark Lane Demo Tapes at Number 20.
Close behind Folklore at Number Two is My Turn, Lil Baby’s sophomore album that saw over 2.1 million album-equivalent units in 2020. But where Folklore was a big seller, most of My Turn’s units came from streams. All told, My Turn saw over 3 billion on-demand audio streams in 2020, nearly three times as many as Folklore. Lil Baby has been moving at breakneck speed since his 2017 mixtape Perfect Timing, seeing double-digit, sometimes triple-digit growth year over year. This year was no exception, as he saw a 71-percent increase in streams in 2020 compared to 2019. Compared to its predecessor, Harder Than Ever, My Turn was a far bigger charts success: Harder Than Ever was only the 27th most popular album of 2018, according to Alpha Data.

Third place in the year-end tally goes to Pop Smoke’s posthumous Shoot for the Stars Aim for the Moon, which pulled in just under 2 million album-equivalent units from its release in July through the end of 2020. The Weeknd’s After Hours and Juice WRLD’s posthumous Legends Never Die round out the Top Five.

The Rolling Stone 200 Albums chart tracks the most popular releases of the week in the United States. Entries are ranked by album units, a number that combines digital and physical album sales, digital song sales, and audio streams using a custom weighting system. The chart does not include passive listening such as terrestrial radio or digital radio. The Year-End Rolling Stone 200 Albums chart covers streams and sales from January 3rd, 2020, through December 31st, 2020.
While hip-hop continued to dominate the chart, accounting for close to half of its titles, this didn’t mark a notable increase from 2019. Hip-hop streams increased by 11 percent, which was lower than the overall 16 percent increase in streams. Pop also remained steady compared to 2019 on the year-end RS 200. The only two genres that saw a notable increase were Country and Latin, which makes sense when you consider that these were also the two genres — besides Easy Listening, New Age, and Children’s Music — that saw a year-on-year lift in streams larger than the overall lift in streams.
Luke Combs made an impressive showing on the year-end RS 200, with two albums in the top 20. His 2020 album What You See Is What You Get, led the way at Number Eight, while his debut This One’s For You takes 11th. (Year-end totals for both albums include the original releases and their deluxe reissues.) Morgan Wallen, meanwhile, had two albums on the chart, led by If I Know Me at Number 21. This year, 22 country albums landed on the year-end tally, up from 20 country albums in 2019.
Five Latin albums — four of which were Bad Bunny albums — made this year’s RS 200, up from last year’s two.
TOP ALBUMS — SALES
The top 10 looks much different, of course, when you look just at album sales. Here, Taylor Swift’s Folklore leads a far more pop-heavy list. After her surprise eighth studio album saw the biggest sales week of the year, it went on to see 1.2 million total sales in 2020. This is the second year in a row that Swift has had the highest-selling album of the year after 2019’s Lover. Evermore also sneaks onto the list, with 270,000.

1. Folklore, Taylor Swift – 1.2 million
2. After Hours, The Weeknd – 476,000
3. Map of the Soul: 7, BTS – 361,000
4. Legends Never Die, Juice Wrld – 342,000
5. Fine Line, Harry Styles – 333,000
6. Chromatica, Lady Gaga – 312,000
7. Manic, Halsey – 279,000
8. Evermore, Taylor Swift – 270,000
9. Music to Be Murdered By, Eminem – 259,000
10. Here and Now, Kenny Chesney – 259,000

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Taylor Appears On New Year’s Rockin’ Eve

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Taylor Appears On New Year’s Rockin’ Eve

While Taylor did not perform at this year’s Rockin’ Eve TV special, she did appear in a video message thanking frontline workers! You can watch the video here:

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Willow Debuts at Number 1 on Billboard Hot 100

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Willow Debuts at Number 1 on Billboard Hot 100

As parent album “Evermore” opens atop the Billboard 200, Swift is the first artist to debut atop both charts simultaneously twice: “Folklore” & “Cardigan” began on top in August.

Taylor Swift’s “Willow” blooms with a No. 1 debut on the Billboard Hot 100 songs chart. The track is her seventh Hot 100 leader and second of 2020.

Concurrently, parent album Evermore launches at No. 1 on the Billboard 200, as Swift is the first artist to debut atop both charts simultaneously twice. She became the first act to achieve the feat even once when her prior album Folklore and its single “Cardigan” opened atop the Billboard 200 and Hot 100 charts dated Aug. 8.

The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data. All charts (dated Dec. 26) will update on Billboard.com tomorrow (Dec. 22). For all chart news, you can follow @billboard and @billboardcharts on both Twitter and Instagram.

Here’s a deeper look at the coronation of “Willow,” released Dec. 11 on Republic Records, concurrent with Evermore. The song is the 1,115th No. 1 in the Hot 100’s 62-year history.

Streams, sales & airplay: “Willow” drew 30 million U.S. streams and sold 59,000 downloads in the week ending Dec. 17, according to Nielsen Music/MRC Data. It also earned 12.3 million radio airplay audience impressions in the week ending Dec. 20.

The track debuts at No. 1 on the Digital Song Sales chart and No. 4 on Streaming Songs, while bubbling under the Radio Songs survey.

Breaking down the song’s first-week sales, seven purchase options were available in Swift’s webstore during the tracking week, with all discounted for the frame’s last 31 hours to between 48 cents and $1.03. Along with the song’s original version, its “dancing witch (Elvira remix),” “lonely witch” and “moonlight witch” versions were available individually. Plus, three versions were available as part of the song’s “Woodvale” collection: its “dancing witch,” “lonely witch” and “moonlight witch” iterations; for the collection, they were packaged with, respectively, an instrumental version of “Willow,” an original songwriting demo of “Willow” and a live version of her 2019 single “Christmas Tree Farm” (with each two-track “Woodvale” purchase counting as one sale for chart tabulation purposes).

First artist to debut atop Billboard 200 & Hot 100 simultaneously twice: As noted above, as “Willow” blossoms atop the Hot 100 and parent album Evermore soars in at No. 1 on the Billboard 200, Swift is the first artist to have debuted atop both charts simultaneously twice. She became the first act to achieve the feat even once, when Folklore and “Cardigan” roared in atop the Billboard 200 and Hot 100 charts dated Aug. 8. (The Billboard 200 began on March 24, 1956, and the Hot 100 originated on Aug. 4, 1958.)

One other act has made one such double debut: BTS, with Be and “Life Goes On” on the charts dated Dec. 5.

Swift’s seventh No. 1: Swift scores her seventh Hot 100 leader. Here’s a recap:

“We Are Never Ever Getting Back Together,” three weeks at No. 1, beginning Sept. 1, 2012
“Shake It Off,” four weeks, beginning Sept. 6, 2014
“Blank Space,” seven weeks, beginning Nov. 29, 2014
“Bad Blood,” feat. Kendrick Lamar, one week, June 6, 2015
“Look What You Made Me Do,” three weeks, beginning Sept. 16, 2017
“Cardigan,” one week, Aug. 8, 2020
“Willow,” one week to-date, Dec. 26, 2020

Swift is the 21st artist in the Hot 100’s history with at least seven No. 1s, and the seventh solo woman. The Beatles lead all acts with 20 No. 1s, followed by Mariah Carey with 19.

Third No. 1 debut: “Willow” is Swift’s third song to debut at No. 1 on the Hot 100, following “Shake It Off” and “Cardigan.” Swift becomes one of six acts with at least that many entrances, joining Ariana Grande, the leader with five, and Justin Bieber, Carey, Drake and Travis Scott with three each.

12th No. 1 debut this year: “Cardigan” is the 47th song to debut at No. 1 on the Hot 100. It’s the 12th to do so in 2020 (all since April), triple the previous record for the most in a single year, as four songs entered at No. 1 in both 1995 and 2018.

20th No. 1 of 2020: “Willow” is the 20th song to score its first week at No. 1 on the Hot 100 in 2020. This year marks the highest total of songs earning their first weeks on top since Nielsen Music/MRC Data-based information began fueling the chart in November 1991 (and the most in a year since 27 songs ascended to No. 1 in all of 1991).

29 career top 10s: “Willow” is not only Swift’s seventh Hot 100 No. 1, but also her 29th top 10. She passes the totals of Carey and Stevie Wonder for a solo share of the sixth-best sum.

Here is a recap of the acts with the most Hot 100 top 10s, dating to the chart’s 1958 inception (two years after Elvis Presley’s commercial breakthrough):

Most Hot 100 Top 10s
42, Drake
38, Madonna
34, The Beatles
31, Rihanna
30, Michael Jackson
29, Taylor Swift
28, Mariah Carey
28, Stevie Wonder
27, Elton John
27, Janet Jackson
25, Lil Wayne
25, Elvis Presley

19 career top 10 debuts: Swift extends her record among women for the most debuts in the Hot 100’s top 10, as “Willow” lifts her total to 19. Among all acts, only Drake has more: 27.

21 Digital Song Sales No. 1s: Swift adds her record-furthering 21st Digital Song Sales No. 1 with “Willow.” Rihanna ranks second with 14, followed by Bieber and Drake, each with 12.

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Evermore Debuts With Over 1 Million Worldwide Sales, Folklore Surpasses 4 Million

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Evermore Debuts With Over 1 Million Worldwide Sales, Folklore Surpasses 4 Million

“evermore” is Swift’s eighth album to sell over 1 million worldwide copies in a single week.

Taylor Swift’s streak of sales dominance continues, as new album “evermore” debuts with over 1 million opening week global sales.

Republic shared the news, noting that “evermore” is Swift’s eighth consecutive album to sell over 1 million worldwide copies in a single week. “evermore” is, moreover, Swift’s eighth consecutive #1 album on the Billboard 200.

Republic credits “evermore” with over 500 million worldwide streams during its opening week. Focus single “willow,” responsible for over 100 million of those streams, debuted at or near the top of the charts in key international markets.

The album is Swift’s second release of 2020. “folklore,” the first, debuted at #1 this past summer. According to Republic, it has sold over 4 million worldwide copies since its release.

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Evermore Debuts at Number 1 on Billboard 200 Albums Chart

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Evermore Debuts at Number 1 on Billboard 200 Albums Chart

Taylor Swift notches her eighth No. 1 album on the Billboard 200 — and second of 2020 — as her surprise release Evermore arrives atop the list. Her latest studio album earned 329,000 equivalent album units in the U.S. in the week ending Dec. 17, according to Nielsen Music/MRC Data, marking the fifth-largest week of the year for any album.

Evermore was released on Dec. 11 via Republic Records with little warning, and was only available as a standard digital download album (across traditional digital retailers like iTunes, as well as Swift’s own official webstore) and a standard streaming album. Its CD edition did not arrive in stores until Friday, Dec. 18 (so expect sturdy sales in the album’s second week). Cassette and vinyl LP configurations are due in 2021.

Evermore is the companion set to her earlier surprise No. 1 album, Folklore, which bowed atop the Aug. 8-dated Billboard 200.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Dec. 26-dated chart (where Evermore debuts at to No. 1) will be posted in full on Billboard’s website on Dec. 22. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

Of Evermore’s 329,000 equivalent album units earned in the tracking week ending Dec. 17, SEA units comprise nearly 167,000 (equaling 220.49 million on-demand streams of the album’s songs), album sales comprise 154,500 and TEA units comprise a little under 8,000.

Eighth No. 1 Album: Swift continues to rack up No. 1 albums on the Billboard 200, as Evermore nets the superstar her eighth leader. She’s nearing Barbra Streisand’s all-time record among women of 11 leaders. The only other woman with more No. 1 albums than Swift is Madonna, with nine. Among all artists, The Beatles have the most No. 1s, with 19. Among all soloists, Jay-Z leads with 14.

Second No. 1 Album of 2020: Swift is the first woman, and third act, to net a pair of No. 1 albums on the Billboard 200 chart in 2020. Folklore was her first, when the album opened atop the Aug. 8-dated list. Pop group BTS also managed the feat with Be (Dec. 5) and Map of the Soul: 7 (March 7), as did rapper YoungBoy Never Broke Again with Top (Sept. 28) and 38 Baby 2 (May 9).

2020’s Fifth-Largest Week for an Album: With Evermore bowing with 329,000 equivalent album units, it collects the fifth-biggest week of 2020 for any album. It was bested only by the debut weeks of BTS’ Map of the Soul: 7 (422,000; March 7-dated chart), The Weeknd’s After Hours (444,000; April 4), Juice WRLD’s Legends Never Die (497,000; July 25) and Swift’s Folklore (846,000; Aug. 8).

Notably, Evermore’s first-week total units (329,000) and album sales (154,500) are the biggest for any album since merchandise/album bundles and concert ticket/album sale redemption offers both ceased to count towards chart sales as of Oct. 9. It’s also the biggest week for an album since physical albums bundled with a digital album could only be counted as a physical sale upon shipment to the customer (starting on Aug. 7). In the past, Swift’s albums, including Folklore, like many other albums, benefited from merchandise/album bundles and physical/digital combo offers. (Swift has never employed a concert ticket/album sale redemption offer.)

Remarkably, Evermore has the biggest week — both in equivalent album units and album sales — for an album that was only available as a digital download album and a streaming album, and without any bundles or physical/digital combo offers in over two years. The last album to post a bigger week with only a digital and streaming album, and no bundles of any sort (and no physical album either) was Drake’s Scorpion, when it debuted with 732,000 units (of which 160,000 were in album sales, all from its download album) on the July 14, 2018-dated chart.

Second-Largest Streaming Week of 2020 for a Non-R&B/Hip-Hop Album: As Evermore collected 167,000 SEA units in its first week, that equaled 220.49 million on-demand streams of the album’s songs — the second-biggest streaming week of 2020 for a non-R&B/hip-hop album. The only loftier week for a non-R&B/hip-hop set was earned by Swift’s Folklore, which arrived with 289.85 million streams of its songs.

Shortest Gap Between New No. 1 Albums by a Woman: Evermore debuts at No. 1 just four months and 18 days after Folklore opened atop the list dated Aug. 8. That’s the shortest gap between new No. 1s on the Billboard 200 chart ever by a woman since the tally became a regularly published weekly chart in March of 1956. Previously, the smallest wait between new No. 1s by a woman was five months and three days between the first weeks at No. 1 for Olivia Newton-John’s If You Love Me Let Me Know (Oct. 12, 1974) and Have You Never Been Mellow (March 15, 1975). Both titles spent one week at No. 1.

The last time an act had a shorter wait between No. 1s before Swift was BTS, when the group waited only a little over three months between Love Yourself: Tear (June 2, 2018) and Love Yourself: Answer (Sept. 8, 2018). Before that, Future landed back-to-back new No. 1s in successive weeks in 2017 (with his self-titled album March 11, 2017 and HNDRXX on March 18, 2017).

At No. 2 on the Billboard 200, Kid Cudi scores his fifth top 10 effort, as Man on the Moon III: The Chosen bows with 144,000 equivalent album units earned. Of that sum, 127,000 comprise SEA units (equaling 167.45 million on-demand streams of the set’s songs), 15,000 comprise album sales and 1,000 comprise TEA units.

Swift’s Folklore flies 11-3 on the Billboard 200 with 133,000 equivalent album units (up 249%), as its album sales ballooned to 106,000 (up 742%). The set’s sales got a huge boost from sale pricing and promotion in Swift’s official webstore of the Folklore vinyl LP (in assorted colored vinyl variants) and a signed CD edition of the album.

With Swift at Nos. 1 and 3, she’s the first woman to have two albums concurrently in the top three dating back to 1963 when Billboard 200’s then-separate mono and stereo LP charts folded back into one overall chart. The last act, overall, to have two albums in the top three at the same time was Future, on the March 18, 2017-dated chart, when HNDRXX debuted at No. 1 and his self-titled album was No. 2.

As Republic Records is the home of both Swift and Kid Cudi, the label lays claim to the entire top three for the second time in 2020. On the Oct. 31-dated chart, Folklore was No. 1, Pop Smoke’s Shoot for the Stars, Aim for the Moon (released via Victor Victor Worldwide/Republic) was No. 2, and 21 Savage and Metro Boomin’s Savage Mode II (released via Boominati/Slaughter Boomin/Republic/Epic) was No. 3. The label last achieved the feat in 2018, and is the only label to have held the top three since Interscope in 2003.

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