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AT&T Unveils DirecTV Now and Sets Channel Pacts With Taylor Swift, Reese Witherspoon

AT&T on Monday unveiled the pricing plan for its DirecTV Now streaming service that will bring the satcaster into the burgeoning business of offering low- and mid-priced streaming channel packages.

AT&T also announced it has set separate streaming channel pacts with music superstar Taylor Swift and actress Reese Witherspoon.

AT&T Entertainment Group CEO John Stankey billed DirecTV Now as “rules-free TV” for those who are cost-conscious and want the flexibility to stream channels across various devices.

The DirecTV Now pricing plans start at $35 a month for a collection of 60-plus channels and top out at $70 for 120-plus channels. In what is sure to be an introductory discount price, AT&T said HBO and Cinemax can be added to DirecTV Now packages for $5 a month apiece. DirecTV Now goes live on Wednesday.

“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said Stankey.

Taylor Swift Now is a channel devoted to the videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. It will be included with all of the DirecTV Now services. It will also be available to AT&T wireless customers to stream free of data charges.

Witherspoon’s Hello Sunshine venture is as a VOD channel in the works for launch by the middle of next year. It’s an expansion of the content deal that Witherspoon already had in place with Otter Media, the joint venture of Peter Chernin’s Chernin Group and AT&T. The channel’s content will focus on femme-centric programs, including acquired movies and series, and will serve up an original series featuring Witherspoon.

“As we continue the journey of creating engaging entertainment for and about women at Hello Sunshine, it’s exciting to have a partner in AT&T who shares that commitment with us,” Witherspoon said.

Source: Variety

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AT&T Unveils DirecTV Now and Sets Channel Pacts With Taylor Swift, Reese Witherspoon

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